How does the patented Scent taste technology of the Meeri flavored water bottle function?

The patented Scent taste technology of the Meeri flavored water bottle operates by leveraging retro nasal olfaction, which is a neurological phenomenon that involves how scent influences the perception of taste when sensed at the back of the mouth. This technology recognizes the strong connection between taste and smell, with research suggesting they are intricately linked systems rather than separate entities. Meeri flavored water bottle's innovative approach involves infusing regular unflavored water with scents using proprietary scent pucks. By placing a scent puck over the straw of the bottle and drinking through it, the simultaneous intake of the scent tricks the brain into perceiving the flavor associated with the scent, enhancing the overall drinking experience by creating the illusion of tasting the scent. This integration of scent and taste aims to provide a unique and enjoyable way to consume flavored water while showcasing the impact of smell on the flavor perception process.
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